Today’s best branding opportunity – Motorsports!

Austin Rettig Racing can present your company with impressions worldwide via ARCA cars, TV, haulers and clothing sponsorships. Your advertising dollar can receive:

  • Over 4 million impressions from vehicle hauler sponsorship
  • Over 35 million impressions of your brand on car sponsorship
  • Over 36 million impressions via Speed TV and ARCA racing channel

Auto Racing has captured the imagination of the 21st century sports marketer. From the national media to the Fortune 500 list, motorsports continues to be the most effective sports marketing opportunity in the country and this success can be largely attributed to intense brand loyalty exhibited by fans. As lifestyle groups become more fragmented, it is increasingly more difficult to deliver a message effectively. New media options appear daily, and with so many new choices, capturing the loyalty of an overexposed consumer is a tricky proposition.

Marketing today is more than placing ads or creating new distribution channels. It's about relationships ... building them with consumers, clients and strategic partners to ensure they receive measurable results.

ARCA has the resources substantial enough to represent the largest and strongest brands in the highest manner, yet remains efficient and nimble enough to offer flexible customization and personal attention to detail that in not typically found with other motorsports properties.

Some Official & Participating Companies

The Arca Racing Series visits eight of the top 50 TV Markets, including two of the top five and is actually one of the top two rated series on SPEED TV among ages 25-54.

SPEED is currently available in more than 80 million homes in North America and 92 countries worldwide. SPEED consistently ranks as one of the fastest growing cable affiliates in the country.

Maximum Exposure and Distribution:

  • 17 States
  • 37 Countries
  • 5 Continents

Facts about ARCA racing:

  • Number one Driver Development Series preparing racers for competition in NASCAR's elite series.
  • ARCA is the number two rated programming on SPEED TV.
  • Eight month season (Feb. - Oct.) keeps sponsor brands top of mind.

In its formative years, ARCA was truly a destination for the best stock car drivers, a northern alternative to NASCAR. In recent decades, though, ARCA has established itself as a driver development series with racers like Benny Parsons, Tim Richmond, Davey Allison and Kyle Busch passing through on their way to careers in NASCAR.